San Antonio, TX — January, 2026 — Ulrich Investment Consultants announced today that CEO and Founder John Ulrich has been appointed to the Board of Trustees of Trout Unlimited, the nation’s leading cold water fisheries conservation organization. The appointment underscores John’s decades‑long commitment to strengthening mission‑driven institutions and advancing responsible stewardship—values that have shaped both his personal advocacy and those of Ulrich Investment Consultants.
For over 30 years, John has advised nonprofits, foundations, and endowments on building financial frameworks that support long‑term impact. Under his leadership, Ulrich Investment Consultants has become a trusted partner to mission‑focused organizations nationwide, known for fiduciary clarity, transparent governance, and investment strategies designed for generational resilience. This approach aligns with Trout’s vision for healthy watersheds, empowered local chapters, and conservation outcomes that endure.
“I’m honored to join the Trout Unlimited Board of Trustees,” said Ulrich. “Trout’s work restoring rivers, supporting local communities, and protecting cold water fisheries is essential. The opportunity to contribute to its strategic direction aligns deeply with the work we do at Ulrich helping mission‑driven organizations build the financial strength and long‑term stability needed to carry out their purpose for decades to come.”
John’s appointment reinforces the firm’s belief that strong governance and thoughtful investment strategy are foundational to lasting impact whether in conservation, education, community development, or any mission‑driven field. As he begins his service with Trout Unlimited, John brings the same disciplined, partnership‑oriented perspective that has guided Ulrich Investment Consultants since its founding.
About Ulrich Investment Consultants
Ulrich Consulting Group is an independent, SEC‑registered investment advisory firm dedicated to delivering transparent, client‑focused wealth management and consulting services. With more than a decade of experience and over $3 billion in assets under management/advisement, the firm provides comprehensive solutions including investment consulting, portfolio management, and pension advisory services for individuals, businesses, and institutional clients.
Built on a foundation of independence and objectivity, Ulrich Consulting Group offers access to a broad network of global investment managers, free from proprietary products or corporate pressures, ensuring advice aligned solely with clients’ long‑term goals. The firm is committed to earning enduring trust through disciplined guidance, valuable insights, and exceptional service.
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