John Ulrich is the Founder and President of Ulrich Investment Consultants, an independent registered investment advisory firm based in New Mexico, Texas and Washington. With over 40 years of experience as a fiduciary financial advisor, John specializes in building personalized and objective financial guidance for a diverse range of clients, including high net worth individuals, multigenerational families, foundations and endowments, Native American governments, and institutional retirement plans such as ERISA and Taft–Hartley funds.  

John began his career in investment management in 1984 and has held senior leadership roles at national and regional advisory firms. He is a CERTIFIED FINANCIAL PLANNER® professional and guides his work through his deep commitment to fiduciary standards, client advocacy, and long-term financial stewardship.